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Tom Tapper, LondonGet Involved

Until we design businesses for equality

Another IWD has come and gone. Rather than go back to business as usual, we say it should Never Not be International Women’s Day. Welcome to a mind-changing, bias-ridding, downright mutinous loop of ideas and musings from women in the creative and associated industries everywhere that will run 24/7/365 on a loop forever, or until...we don’t need to talk about it anymore.

If 2020 taught us one thing, women are still a long way from equality and equity. Globally, women bore the brunt of the physical, emotional and financial impacts of the pandemic with their livelihoods affected at almost twice the rate of men.

As International Women’s Day 2021 passes, we say enough really is f*cking enough.

Enough of our stoicism. Enough of our patience. Enough of the injustice. It will be Never Not International Women’s Day until all women including women of colour, women with disabilities, and queer or trans women, stop being penalised for being women.

Watch at 6:14:46 AMWatch Now
Until we stop packaging womenAmanda Munilla and Lizzie Bildner

I've been thinking about all the ways women are labeled—in social spaces, at work, in the public sphere. My colleague and friend, Lizzie Bildner, had recently been posting about gendered products/innovation, so I asked her to join me to unpack some of the ways we "package women".

Watch at 6:30:15 AMWatch Now
Until we can have it all (if we want)Alex Skougarevskaya

This is a good news story of finding a place to work that has empathy, support and a good dose of balance between work and what really matters in life. male leaders and employers have every opportunity to make an immediate impact on the imbalances – here's what that looks like.

Watch at 6:53:37 AMWatch Now
Until we flip the questionAndy Polaine, Offenburg

Since enough men drone on and on, this is a short talk. It's all about flipping the question from "what should we do?" to "what should we stop doing?" and dealing with the underlying structural issues that create inequity.

Watch at 6:59:05 AMWatch Now
Until women can run in peaceManon Rossi

I went for an early morning run in Amsterdam. Sunny, warm, I gear up in my shorts. Men catcalled me, whistled at me. Why? What in my outfit was provocative? Must I cover myself to run in peace? As women, we run for performance, to feel better, get fit, not to provoke or seduce men.

Never Not Pushing For Change, Never Not Filling The Gaps, Never Not Creative.

We’re lucky enough to have the support and guidance of many creatives in the industry. Get in touch if you’d like to get involved, run an event or just say hello!

Never Not Creative is a not-for-profit initiative supported by Streamtime

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