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Daniele Fiandaca and Deborah Rey-BurnsGet Involved

Until we kill the stereotypes

Another IWD has come and gone. Rather than go back to business as usual, we say it should Never Not be International Women’s Day. Welcome to a mind-changing, bias-ridding, downright mutinous loop of ideas and musings from women in the creative and associated industries everywhere that will run 24/7/365 on a loop forever, or until...we don’t need to talk about it anymore.

If the last couple of years have taught us one thing, women are still a long way from equality and equity. Globally, women bore the brunt of the physical, emotional and financial impacts of the pandemic with their livelihoods affected at almost twice the rate of men.

As International Women’s Day passes, we say enough really is f*cking enough.

Enough of our stoicism. Enough of our patience. Enough of the injustice. It will be Never Not International Women’s Day until all women including women of colour, women with disabilities, and queer or trans women, stop being penalised for being women.

Watch at 1:46:46 PMWatch Now
Until we stop believing in fairnessTea Uglow

Tea Uglow takes a broad look at the roots of discrimination. Seen from her 'side' Uglow sees gender as a language issue not a men or women problem. With explanations like why 'sex' is like phone chargers and how gender's like a sneeze, it's not expected IWD fare, but it's raw and from the heart.

Watch at 2:17:48 PMWatch Now
Until we don't have to hear this shit anymoreKelly Bayett (with Diane Patrone)

Kelly was included on a 'Top 25 creatives in the world' list in 2020. She was 1 of 2 women. How fcked is that? Here she chats with her friend Diane about the many wrongs that need to be righted until it's Never Not International Women's Day.

Watch at 2:25:23 PMWatch Now
Until we achieve gender equality in advertisingAlyssa Shaw

shEqual is a movement to create advertising equality. Alyssa Shaw, Program Director shares why it's so important that we transform advertising into a force to support gender equality and end violence against women and the next steps in doing something about it.

Watch at 2:57:20 PMWatch Now
Until we no longer have to fight for gender parityHelen Job

International Women's Day isn't a party. It's a protest. Don't accept the first answer, don't compromise on how things are going to be, if it feels wrong it probably is. Join Helen as she lays out the world as it is and as it can be. Stand up – we can't be what we can't see.

Never Not Pushing For Change, Never Not Filling The Gaps, Never Not Creative.

We’re lucky enough to have the support and guidance of many creatives in the industry. Get in touch if you’d like to get involved, run an event or just say hello!

Never Not Creative is a not-for-profit initiative supported by Streamtime

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