Another IWD has come and gone. Rather than go back to business as usual, we say it should Never Not be International Women’s Day. Welcome to a mind-changing, bias-ridding, downright mutinous loop of ideas and musings from women in the creative and associated industries everywhere that will run 24/7/365 on a loop forever, or until...we don’t need to talk about it anymore.
If the last couple of years have taught us one thing, women are still a long way from equality and equity. Globally, women bore the brunt of the physical, emotional and financial impacts of the pandemic with their livelihoods affected at almost twice the rate of men.
As International Women’s Day passes, we say enough really is f*cking enough.
Enough of our stoicism. Enough of our patience. Enough of the injustice. It will be Never Not International Women’s Day until all women including women of colour, women with disabilities, and queer or trans women, stop being penalised for being women.
Our talk is simply a conversation between two friends. So much of what women encounter is seen as ordinary, banal, just the way things are. People accept it as the norm. We hope our stories help people empathise and understand the cultural sea change that's needed if we truly want to change.
Somewhere around 2015 the first of the John genre articles arrived, trumpeting that there are more CEO's named John than women CEO's in their entirety. For the next few years, these articles became as reliable as champagne power breakfast invitations in the lead up to IWD.
With women being fired at 3x the rate of men, it's time to stop promoting talent-less leaders who rely on charm and charisma alone. Confidence ≠ Competence. We all need to shine on the basis of our talent, then women stand a chance.
Constantly aware of being in the privileged position of the white male founder of a successful branding business, Tom is interviewed by Ve on the extra efforts to ensure that Nice and Serious delivers on being a business that strives for equality.