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Jane Duru & Sumita MaharajGet Involved

Until we don't need it anymore

Another IWD has come and gone. Rather than go back to business as usual, we say it should Never Not be International Women’s Day. Welcome to a mind-changing, bias-ridding, downright mutinous loop of ideas and musings from women in the creative and associated industries everywhere that will run 24/7/365 on a loop forever, or until...we don’t need to talk about it anymore.

If 2020 taught us one thing, women are still a long way from equality and equity. Globally, women bore the brunt of the physical, emotional and financial impacts of the pandemic with their livelihoods affected at almost twice the rate of men.

As International Women’s Day 2021 passes, we say enough really is f*cking enough.

Enough of our stoicism. Enough of our patience. Enough of the injustice. It will be Never Not International Women’s Day until all women including women of colour, women with disabilities, and queer or trans women, stop being penalised for being women.

Watch at 5:19:28 AMWatch Now
Until John moves onJess Lilley

Somewhere around 2015 the first of the John genre articles arrived, trumpeting that there are more CEO's named John than women CEO's in their entirety. For the next few years, these articles became as reliable as champagne power breakfast invitations in the lead up to IWD.

Watch at 5:37:59 AMWatch Now
Until we promote competence over confidenceNicola Mansfield

With women being fired at 3x the rate of men, it's time to stop promoting talent-less leaders who rely on charm and charisma alone. Confidence ≠ Competence. We all need to shine on the basis of our talent, then women stand a chance.

Watch at 5:44:38 AMWatch Now
Until we design businesses for equalityTom Tapper, London

Constantly aware of being in the privileged position of the white male founder of a successful branding business, Tom is interviewed by Ve on the extra efforts to ensure that Nice and Serious delivers on being a business that strives for equality.

Watch at 6:14:46 AMWatch Now
Until we stop packaging womenAmanda Munilla and Lizzie Bildner

I've been thinking about all the ways women are labeled—in social spaces, at work, in the public sphere. My colleague and friend, Lizzie Bildner, had recently been posting about gendered products/innovation, so I asked her to join me to unpack some of the ways we "package women".

Never Not Pushing For Change, Never Not Filling The Gaps, Never Not Creative.

We’re lucky enough to have the support and guidance of many creatives in the industry. Get in touch if you’d like to get involved, run an event or just say hello!

Never Not Creative is a not-for-profit initiative supported by Streamtime

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