Every year International Women's Day comes and goes. Rather than go back to business as usual, we say it should Never Not be International Women’s Day. Welcome to a mind-changing, bias-ridding, downright mutinous loop of ideas and musings from women in the creative and associated industries everywhere that will run 24/7/365 on a loop forever, or until...we don’t need to talk about it anymore.
The events of 2025 are already reinforcing that women are still a long way from equality and equity. Globally, women bear the brunt of the physical, emotional and financial impacts of economic, financial and political decisions with their livelihoods affected at almost twice the rate of men.
As International Women’s Day comes and goes, we say enough really is f*cking enough.
Enough of our stoicism. Enough of our patience. Enough of the injustice. It will be Never Not International Women’s Day until all women including women of colour, women with disabilities, and queer or trans women, stop being penalised for being women.
A candid conversation between two women partnering up to start a business together. Raw, honest and ready to take on all the challenges, highs and lows of the creative industry. Welcome to the world Super Keen.
We recorded this discussion to add some context for where Never Not International Women's Day came from. We thought it was important to share our motivations and hopes for what this platform can become and how the world needs to change for the better of everyone.
To make meaningful change in workplaces all over the world we need to recognise that this is a cultural problem. We also need to recognise to show men what they can't see all around them. The norm. The norm that has let stereotypes rule and anyone but a privileged white male suffer.
Tea Uglow takes a broad look at the roots of discrimination. Seen from her 'side' Uglow sees gender as a language issue not a men or women problem. With explanations like why 'sex' is like phone chargers and how gender's like a sneeze, it's not expected IWD fare, but it's raw and from the heart.